The story behind the name
A concert is where you see your favorite people live. Studio Jam is where you bring your favorite brand to life.
Jam is what everyone has called founder Alise McCreary’s little brother for as long as anyone can remember. If you are going to name a business after a person, it may as well be the cooler sibling.
The second half arrived by way of Northeast Mississippi. Alise grew up minutes outside Tupelo, in a part of the state that takes its music seriously, and it took early. Records at home, concerts whenever there were concerts, and a lasting conviction that the best thing a room can do is come alive all at once.
Which is what a jam is. Not a performance, but musicians in a room with an idea and no finished version of it yet, listening harder than they are playing. The good part happens because everyone came prepared and then paid attention to each other.
